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(% of respondents in each group)
Pew Research Center
Data is from the February 2016 Pew Research Center report titled "Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies." Adults ages 18+ in 40 countries were surveyed during March 25-May 27, 2015. The survey was conducted via telephone or face-to-face interviews, depending on the country. The sample size was approximately 1,000 in each country except in China (n=3,649), India (n=2,452) and Ukraine (n=2,079). The survey bases for China, India and Pakistan were disproportionately urban, but the data is weighted to reflect the actual urban/rural distribution in those countries. The margins of error ranged from between +/-2.8 and +/-4.3 percentage points. The countries included in the survey were Argentina, Australia, Brazil, Burkina Faso, Canada, Chile, China, Ethiopia, France, Germany, Ghana, India, Indonesia, Israel, Italy, Japan, Jordan, Kenya, Lebanon, Malaysia, Mexico, Nigeria, Pakistan, Palestine, Peru, Philippines, Poland, Russia, Senegal, South Africa, South Korea, Spain, Tanzania, Turkey, Uganda, Ukraine, the UK, the US, Venezuela and Vietnam.
Demographic Profile of US Light, Medium and Heavy Digital Shoppers, Dec 2017 (% of total)
UK Internet Users Who Have Used an Ad Blocker, by Demographic, Nov 2017 (% of respondents in each group)
Demographic Profile of US Twitter Users, 2018 (% of social network users in each group)
Demographic Profile of US Tumblr Users, 2018 (% of social network users in each group)
Demographic Profile of US Snapchat Users, 2018 (% of social network users in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Investing in the Right Measurement Tools Makes a Big Business Impact
Data Feed: March 15, 2018
Just How Different Are Younger and Older Millennials?