Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Catalyst Canada | GroupM | Toluna | WPP
Data is from the June 2016 Catalyst Canada report titled "2016 Canadian Smartphone Landscape" sponsored by WPP and GroupM and conducted by Toluna. The study consisted of 2 phases of survey. For the first phase, 1,000 smartphone owners ages 18+ in Canada were surveyed online during December 2015. For the second phase, 1,000 respondents were derived from the same panel and surveyed during April 2016 to identify smartphone ownership among the general population. The survey was conducted among both English (70%) and French speakers (30%). The results have a projected margin of error of +/-3.25-3.75 percentage points at a 95% confidence for all respondents and a margin of error of +/-4.00-4.50 percentage points at a 95% confidence level for attitudinal, behavioral and demographic data. For year-to-year trend analysis, data from all 3 annual surveys were normalized and integrated into a single database of 3,305 total respondents: 1,100 in 2016, 1,104 in 2015 and 1,101 in 2014.
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
Marketing Channels on Which Healthcare/Life Sciences Professionals in North America Plan to Focus in 2018 (% of respondents)
Digital Technologies that Agency* vs. Client-Side** Ecommerce Professionals Worldwide Plan to Experiment with by 2020 (% of respondents)
Grocery Digital Marketing: Using Ecommerce to Shape Brand Messages
Programmatic Advertising in China: eMarketer's Updated Forecast and Estimates
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
Not All Fun and Games for Gaming Apps
eMarketer Releases New Estimates for Programmatic Ad Spending in China