Skills that Are Becoming Increasingly Important* According to Senior Marketers in the US vs. Western Europe**, May 2016 (% of respondents) - eMarketer
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Skills that Are Becoming Increasingly Important* According to Senior Marketers in the US vs. Western Europe**, May 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    DataXu | Morar Consulting | WithPR

  • Methodology:

    Data is from the July 2016 DataXu report titled "Modernizing the Mix: Transforming Marketing Through Technology and Analytics" conducted in association with Morar Consulting and WithPR. 532 senior marketers were surveyed in May 2016. Respondents were from France (n=52), Germany (n=50), Italy (n=50), Spain (n=50), the UK (n=156) and the US (n=174). Respondents identified their title as chief marketing technologist (9%), CMO (16%), director of marketing (23%), head of marketing (15%), marketing manager (19%) and VP of marketing (3%). Respondents were from companies with less than 250 employees (3%), 250-499 employees (21%) and more than 500 employees (76%). Respondents identified their annual marketing budget as $149,999 or less (10%), $150,000-$749,000 (33%), $750,000-$1.5 million (33%) and more than $1.5 million (24%). DataXu is a marketer-aligned data and analytics technology company. Morar Consulting is an insight, strategy and creative consultancy. WithPR is a UK-based public relations company.

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