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(% of respondents)
DataXu | Morar Consulting | WithPR
Data is from the July 2016 DataXu report titled "Modernizing the Mix: Transforming Marketing Through Technology and Analytics" conducted in association with Morar Consulting and WithPR. 532 senior marketers were surveyed in May 2016. Respondents were from France (n=52), Germany (n=50), Italy (n=50), Spain (n=50), the UK (n=156) and the US (n=174). Respondents identified their title as chief marketing technologist (9%), CMO (16%), director of marketing (23%), head of marketing (15%), marketing manager (19%) and VP of marketing (3%). Respondents were from companies with less than 250 employees (3%), 250-499 employees (21%) and more than 500 employees (76%). Respondents identified their annual marketing budget as $149,999 or less (10%), $150,000-$749,000 (33%), $750,000-$1.5 million (33%) and more than $1.5 million (24%). DataXu is a marketer-aligned data and analytics technology company. Morar Consulting is an insight, strategy and creative consultancy. WithPR is a UK-based public relations company.
Biggest Challenges to Digital Transformation at Their Company According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Most Important Initiatives for Achieving Their Companies' Current Digital Transformation Goals According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
Main Goals of Their Companies' Current Digital Transformation Initiatives According to IT Decision-Makers Worldwide*, Dec 2017 (% of respondents)
IT Decision-Makers Worldwide* Whose Companies Are Currently Undertaking Digital Transformation Initiatives, Dec 2017 (% of respondents)
US Senior Decision-Makers Who Use Emerging Technology* to Provide a Better Customer Experience, Jan 2018 (% of respondents)
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