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(% of respondents)
DataXu | Morar Consulting | WithPR
Data is from the July 2016 DataXu report titled "Modernizing the Mix: Transforming Marketing Through Technology and Analytics" conducted in association with Morar Consulting and WithPR. 532 senior marketers were surveyed in May 2016. Respondents were from France (n=52), Germany (n=50), Italy (n=50), Spain (n=50), the UK (n=156) and the US (n=174). Respondents identified their title as chief marketing technologist (9%), CMO (16%), director of marketing (23%), head of marketing (15%), marketing manager (19%) and VP of marketing (3%). Respondents were from companies with less than 250 employees (3%), 250-499 employees (21%) and more than 500 employees (76%). Respondents identified their annual marketing budget as $149,999 or less (10%), $150,000-$749,000 (33%), $750,000-$1.5 million (33%) and more than $1.5 million (24%). DataXu is a marketer-aligned data and analytics technology company. Morar Consulting is an insight, strategy and creative consultancy. WithPR is a UK-based public relations company.
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Average Number of Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Extent to Which B2B Marketers in North America Understand the Differences Between Artificial Intelligence, Machine Learning and Predictive Modeling, Q1 2018 (% of respondents)
Capabilities that UK and US Advertising Decision-Makers Want from Cross-Channel Audience-Based Technology Solutions, May 2018 (% of respondents)
Important Marketing and Measurement Technologies According to US Marketing Executives, March 2018 (% of respondents)
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