Significant Challenges to Using Programmatic Buying Effectively According to US Marketers, 2014 & 2016 (% of respondents) - eMarketer
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Significant Challenges to Using Programmatic Buying Effectively According to US Marketers, 2014 & 2016 (% of respondents)

Significant Challenges to Using Programmatic Buying Effectively According to US Marketers, 2014 & 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Association of National Advertisers (ANA) | Forrester Consulting

  • Methodology:

    Data is from the March 2016 Association of National Advertisers (ANA) and Forrester Consulting "2016 Programmatic Media Buying Survey." 128 US senior marketers were surveyed during February 5-24, 2016. Respondents identified their job levels as senior (director, VP and SVP) (57%), manager (32%) and other (11%). Respondents were from B2B (13%), B2C (57%) and a mix of B2B and B2C (30%) companies.

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