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Data is from an October 2016 Custora analysis of hundreds of millions of digital shoppers and billions in ecommerce revenues across more than 100 US-based retailers. External data points, such as US Department of Commerce ecommerce growth figures, are considered to extrapolate growth trends within the Custora data universe to arrive at predictions for the US industry at large. Custora is a customer analytics company for the retail industry.
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Platform/Network (% of total)
What Is the Most Important 2018 Holiday Season Audience for US Retail Digital Advertising Decision-Makers? (% of respondents)
Why Don't US Internet Users Use Voice Commands More Often? (% of respondents, Aug 2018)
2018 Holiday Season Digital Ad Spending Allocation According to US Retail Digital Advertising Decision-Makers, by Format (% of total)
When Do US Retail Digital Advertising Decision-Makers Plan to Spend the Most on Digital Ads for the 2018 Black Friday-Cyber Monday Weekend? (% of respondents)
Holiday Shopping 2018: A Strong Economy Sets the Stage for a Spending Surge
The Rise of China’s Omnichannel Luxury Consumers: How Ecommerce Is Changing the High-End Market
How Financial Brands Create Virtual Assistants that Respect Users' Privacy
How Lowe’s Approaches Audience Verification
How US Companies Are Becoming GDPR Compliant
How The GDPR Helps Consent Management Platforms