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(among campaigns analyzed by Liveclicker)
Data is from the October 2016 Liveclicker "2016 Contextual Email Marketing Report." Data is based on 1.05 billion email opens among 2,500 email campaigns sent by Liveclicker clients during June 2015-August 2016. 75% of the clients were based in North America, 20% in Europe, Middle East and Africa and 5% in Asia-Pacific. Liveclicker clients operate within various industries, including finance, government & nonprofit, health & wellness, media & entertainment, retail & ecommerce, technology and travel. Liveclicker is a customer experience solutions provider.
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)
What Motivates US Digital Buyers to Purchase from a Display Ad? (% of respondents, June 2018)
Most Effective Local Marketing and Ad Tactics for US Local Marketers, June 2018 (% of respondents)
Do US Fathers vs. Mothers Watch Ads When They Watch TV? (% of respondents, Sep 2018)
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
Ad Blocking in Germany 2018: Sizing Up Europe’s Largest, Most Privacy-Conscious Market
How Header Bidding Is Moving Into Apps
Programmatic In-Housing Is About Digital Transformation—Not Just Media Buying
Advertisers Have Mixed Confidence in Blockchain
What Marketers Need To Know About Ads.cert