Share of Average Time Spent per Day with Select Media by Adults in China vs. China Ad Spending Share, 2014-2016 (% of total) - eMarketer

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Share of Average Time Spent per Day with Select Media by Adults in China vs. China Ad Spending Share, 2014-2016 (% of total)

Share of Average Time Spent per Day with Select Media by Adults in China vs. China Ad Spending Share, 2014-2016 (% of total)

Chart Profile

  • Measurement:

    (% of total)

  • Data Covered:

  • Source:

    eMarketer

  • Methodology:

    Estimates of time spent with media are based on the analysis of estimates from other research firms, consumer media consumption, and device adoption trends. Ad spending estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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