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AMIPCI (Asociación Mexicana de Internet) | INFOTEC Centro de Investigación e Innovación en Tecnologías de la Información y Comunicación
Data is from the May 2017 AMIPCI (Asociación Mexicana de Internet) report titled "13o Estudio sobre los Hábitos de los Usuarios de Internet en México 2017" conducted by INFOTEC Centro de Investigación e Innovación en Tecnologías de la Información y Comunicación and Estadística Digital. 1,626 internet users in Mexico were surveyed online during April 2017. The margin of error is +/-2.4% with a 95.5% confidence level.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*) CHART
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents) CHART PRO
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents) CHART PRO
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents) CHART PRO
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents) CHART PRO
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