Senior Marketers Worldwide Who Agree with IAB's Viewability Definition*, Q1 2018 (% of respondents) - eMarketer

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Senior Marketers Worldwide Who Agree with IAB's Viewability Definition*, Q1 2018 (% of respondents)

Senior Marketers Worldwide Who Agree with IAB's Viewability Definition*, Q1 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    CMO Council | ViralGains

  • Methodology:

    Data is from the April 2018 CMO Council report titled "Engage at Every Stage: Focusing Attention to Online Video Connection" in partnership with ViralGains. 233 senior marketers worldwide were surveyed online during Q1 2018. 163 of the respondents were actively investing in digital video advertising. ViralGains is a video advertising platform.

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