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(% of respondents)
China Internet Network Information Center (CNNIC)
Data is from the April 2016 China Internet Network Information Center (CNNIC) "2015 China Social Network/Chat Service Users Behavior Report." 3,000 social media/chat service users ages 6+ in China (excluding Hong Kong, Macau and Taiwan) randomly selected from 7 regions spanning tier 1-4 cities (4 tier 1, 18 tier 2, 9 tier 3 and 3 tier 4) were surveyed via computer-assisted telephone interview (CATI) during October 20-November 20, 2015. All respondents were mobile phone users.
Digital Activities Conducted by Internet Users in China, June 2017 (millions and % reach)
Mobile Internet Activities Conducted by Mobile Internet Users in China, June 2017 (millions and % reach)
Most Influential Media/Source for Travel According to Travelers in China, May 2017 (% of respondents)
Daily Active QQ, WeChat vs. Weibo User Penetration Among Android Smartphone/Tablet Users in China, April 2016 & April 2017 (% of total on the Kantar CTR @SmartDMP network)
QQ, WeChat vs. Weibo User Penetration Among Android Smartphone/Tablet Users in China, April 2016 & April 2017 (% of total on the Kantar CTR @SmartDMP network)
Global Social Media StatPack: Platforms, Users and Devices
Asia-Pacific Time Spent with Media: China, Japan, South Korea and India Estimates and Forecasts for 2013–2018
Marketing in China: WeChat Is Marketers' Must-Have Presence
Marketing in China: A Data Guru's Insight on China's Hot Mobile Market
Despite Censorship, Facebook Hunts for Office Space in China
Chasing WeChat: A Look at China's Prominent Social Apps