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What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
UK Ad Spending Share, by Media, 2015-2020 (% of total)
US Podcast Ad Revenue Share, by Industry, 2017 & 2018 (% of total and % change)
What Are US B2B Marketers' Main Metrics for Measuring Account-Based Marketing? (% of respondents, May 2019)
How Are US B2B Marketers Measuring Marketing Campaigns at the Middle of the Funnel that Are Designed to Accelerate Leads? (% of respondents, May 2019)
Creating and Distributing Content for the Customer Journey: How B2Bs Can Influence Audience Behavior Through Strategic Content
US B2B Digital Advertising Trends: Spend Will Exceed $6 Billion in 2019, but Market Still Lacks Maturity
The Importance of Aligning Loyalty and Acquisition
Should B2B Marketers Focus on Driving Account Growth?
How Are B2B Marketers Measuring Their Content-Driven Campaigns?
The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content