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(% of total)
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.
Mobile Travel Sales Share in Select Countries in Asia-Pacific, 2016 & 2020 (% of total digital travel sales)
Lift in Brand Metrics from WeChat Moment* In-Feed Ads for Luxury Goods in China, by Ad Type, Jan 2015-June 2017 (% lift)
WeChat Moment* In-Feed Ad Campaign Share in China, by Industry, Jan 2015-June 2017 (% of total)
Retail Ecommerce Sales in China, Q1 2015-Q2 2017 (billions of Chinese yuan renminbi and % change)
Retail Ecommerce Sales Share in China, by Site, Q2 2017 (% of total)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021
Global Ecommerce Platforms 2017: A Country-by-Country Review of the Top Retail Ecommerce Sites
Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads
Marketing in China: A Data Guru's Insight on China's Hot Mobile Market
China's Online-to-Offline Behemoth Pulls $4 Billion in Fresh Funds
Alibaba's Tmall Maintains Ecommerce Lead in China