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Data is from the August 2015 Analysys International Enfodesk, "Q2 2015 China Mcommerce Market Report" as cited in press release. Data in the report is established based on proprietary data generated from Analysys International Enfodesk's data monitoring products and companies' financial reports.
Lift in Brand Metrics from WeChat Moment* In-Feed Ads for Luxury Goods in China, by Ad Type, Jan 2015-June 2017 (% lift)
WeChat Moment* In-Feed Ad Campaign Share in China, by Industry, Jan 2015-June 2017 (% of total)
Retail Ecommerce Sales in China, Q1 2015-Q2 2017 (billions of Chinese yuan renminbi and % change)
Retail Ecommerce Sales Share in China, by Site, Q2 2017 (% of total)
Online-to-Offline (O2O)* Food Delivery Service Buyer Share in China, by Platform, H1 2017 (% of total)
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021
Global Ecommerce Platforms 2017: A Country-by-Country Review of the Top Retail Ecommerce Sites
Marketing in China: Ksubaka's In-Store Screens Stop Shoppers with Games Interspersed with Ads
Marketing in China: A Data Guru's Insight on China's Hot Mobile Market
Alibaba's Tmall Maintains Ecommerce Lead in China
China's JD.com Eyes Indonesia with Investment of Go-Jek