Responsibilities of Account-Based Marketing (ABM) Teams According to B2B Marketers Worldwide, April 2015 (% of respondents) - eMarketer

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Responsibilities of Account-Based Marketing (ABM) Teams According to B2B Marketers Worldwide, April 2015 (% of respondents)

Responsibilities of Account-Based Marketing (ABM) Teams According to B2B Marketers Worldwide, April 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    SiriusDecisions

  • Methodology:

    Data is from the April 2015 SiriusDecisions report titled "2015 State of Account-Based Marketing (ABM) Survey." 100+ B2B marketers worldwide were surveyed online during March-April 2015. Respondents were from Asia-Pacific (4%), EMEA (16%) and North America (80%). Respondents identified their company's annual revenues as less than $100 million (45%), between $101 million-$1 billion (18%) and more than $1.1 billion (36%). Respondents identified their sales model as main via a direct sales force (82%), via inside sales (13%) and via third-party channels (4%).

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