Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Data is from the October 2018 Kantar report titled "Getting Media Right 2018: Extraordinary Marketing Through Integrated, Holistic Advertising." 468 senior marketing leaders at advertisers, agencies and media companies worldwide were surveyed online during August 2018. Respondents identified their company as advertiser (35.5%), agency (46.2%) or media/publisher (18.4%) located in Asia-Pacific, (18.6%), Europe (18.2%), Latin America (13.0%) or North America (37.4%).
What Did US Ad Executives Think Was the Most Overrated Word/Term of 2018? (% of respondents)
What Is the Leading Motivator Behind How US Senior-Level Decision-Makers Approach Technology Purchasing Decisions? (% of respondents, Q1 2018)
What Do UK Digital Media Professionals Think Will Offer the Biggest Opportunity for Digital Advertisers in 2019? (% of respondents)
Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)
What Industry Challenges Do UK Digital Media Professionals See Becoming a Greater Concern in 2019? (% of respondents)
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