Research Tools Used vs. Biggest Perceived Gaps for Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents) - eMarketer
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Research Tools Used vs. Biggest Perceived Gaps for Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)

Research Tools Used vs. Biggest Perceived Gaps for Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Kantar

  • Methodology:

    Data is from the October 2018 Kantar report titled "Getting Media Right 2018: Extraordinary Marketing Through Integrated, Holistic Advertising." 468 senior marketing leaders at advertisers, agencies and media companies worldwide were surveyed online during August 2018. Respondents identified their company as advertiser (35.5%), agency (46.2%) or media/publisher (18.4%) located in Asia-Pacific, (18.6%), Europe (18.2%), Latin America (13.0%) or North America (37.4%).

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