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(% of total referral traffic tracked by Parse.ly)
Data is from the May 2016 Parse.ly report titled "2016 U.S. Presidential Candidate Coverage and Traffic." 1 billion+ page views across 100K+ articles published on 300+ media organizations worldwide were analyzed by Parse.ly during November 2015-May 2016.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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