Reasons that US Small-Business Marketers Do Not Use Marketing Automation, Sep 2017 (% of respondents) - eMarketer
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Reasons that US Small-Business Marketers Do Not Use Marketing Automation, Sep 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    ActiveCampaign

  • Methodology:

    Data is from the December 2017 ActiveCampaign "SMB Martech Report 2018: Beyond Email Marketing." 310 US small-business marketers were surveyed online during September 18-20, 2017. Respondents were from small businesses with fewer than 1,000 employees and an email marketing solution in place. The margin of error is 5.57% at a 95% confidence level. ActiveCampaign is a small business marketing platform.

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