Reasons that US Marketers Do Not Personalize Content, Feb 2016 (% of respondents) - eMarketer
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Reasons that US Marketers Do Not Personalize Content, Feb 2016 (% of respondents)

Reasons that US Marketers Do Not Personalize Content, Feb 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Demand Metric | Seismic

  • Methodology:

    Data is from the March 2016 Demand Metric report titled "Content Personalization: Content Marketing's Evolution: The Age of Hyper-Personalization and Automation" in partnership with Seismic. 186 marketers, of which 90% were from the US, were surveyed online during February 4-26, 2016. Respondents were from B2B (68%), B2C (9%) and a mix of B2B and B2C (23%) companies. Respondents identified their role as president, CEO or owner (18%), marketing (49%), sales (22%) and other (11%). Respondents identified their company's annual sales as less than $10 million (36%), between $10 million-$24 million (15%), between $25 million-$99 million (15%), between $100 million-$499 million (11%), between $500 million-$999 million (4%) and over $1 billion (19%).

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