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(% of respondents)
Direct Marketing Association UK (DMA UK) | dotmailer
Data is from the February 2017 Direct Marketing Association UK (DMA UK) "DMA Insight: Marketer email tracking study 2017" sponsored by dotmailer. 209 UK marketers (42% B2B and 58% B2C) were surveyed online during October-December 2016. A wide range of both DMA members and nonmembers were surveyed. Respondents included a cross-section of company types and sizes.
How Do Brand Marketers in Western Europe* and the US Feel About Data and Walled Gardens? (% of respondents, April 2018)
Which Campaign Insights Do Brand Marketers in Western Europe* and the US Find Most Valuable from Their Media Buying Partners? (% of respondents, April 2018)
Consent Management Platform Adoption by UK and US Sites, July-Oct 2018 (% of total sites)
What Is US Internet Users' Main Opinion on Digital Ads? (% of respondents, Aug 2018)
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)
Header Bidding Update 2018: What’s the Outlook for Web, Mobile App and Video?
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
It's Time for Digital Advertisers to Start Measuring Attention
How Header Bidding Is Moving Into Apps
How US Companies Are Becoming GDPR Compliant
Why Marketers Struggle with Data-Driven Personalization