Reasons that UK Internet Users Subscribe to Marketing Emails According to UK Marketers vs. Internet Users, Dec 2016 (% of respondents) - eMarketer
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Reasons that UK Internet Users Subscribe to Marketing Emails According to UK Marketers vs. Internet Users, Dec 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Direct Marketing Association UK (DMA UK) | dotmailer

  • Methodology:

    Data is from the February 2017 Direct Marketing Association UK (DMA UK) "DMA Insight: Marketer email tracking study 2017" sponsored by dotmailer. 209 UK marketers (42% B2B and 58% B2C) were surveyed online during October-December 2016. A wide range of both DMA members and nonmembers were surveyed. Respondents included a cross-section of company types and sizes.

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