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(% of respondents)
Direct Marketing Association UK (DMA UK) | dotmailer
Data is from the February 2017 Direct Marketing Association UK (DMA UK) "DMA Insight: Marketer email tracking study 2017" sponsored by dotmailer. 209 UK marketers (42% B2B and 58% B2C) were surveyed online during October-December 2016. A wide range of both DMA members and nonmembers were surveyed. Respondents included a cross-section of company types and sizes.
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What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
Top Channels for Customer Service in 2020 According to Customer Service Executives Worldwide (% of respondents)
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Length of TV Ads for US Direct-to-Consumer Brands, Jan 1, 2018-March 31, 2019
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