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The Economist Intelligence Unit (EIU)
Data is from the January 2016 Economist Intelligence Unit (EIU) report titled "How mobile is changing retail: Bricks, clicks, tweets and texts across the omnichannel shopping mall" sponsored by SAP. 519 mobile device users ages 18+ from 39 countries across 4 regions were surveyed online in March 2015. Respondents were from Africa (4%), Asia-Pacific (23%), Eastern Europe (3%), Latin America (22%), the Middle East (1%), North America (23%) and Western Europe (23%).