Reasons for Purchasing an Internet of Things (IoT) Device According to US Mother vs. Father Internet Users, Dec 2016 (% of respondents in each group) - eMarketer
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Reasons for Purchasing an Internet of Things (IoT) Device According to US Mother vs. Father Internet Users, Dec 2016 (% of respondents in each group)

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  • Measurement:

    (% of respondents in each group)

  • Data Covered:

  • Source:

    BabyCenter

  • Methodology:

    Data is from the January 2017 BabyCenter report titled "The Internet of Things Empowers Parents." 1,359 US parents ages 18-44, including 230 fathers and 1,129 mothers who were either expecting or have a child under age 5 were surveyed online during November 30-December 11, 2016. "Internet of things" was defined as Amazon Dash buttons, baby health tracking devices, connected cars, health/fitness tracking devices, internet-connected TV devices, smart baby/children's toys, smart homes/home security devices, smart kitchen appliances, smart nursery/baby gear, smart speakers with virtual assistants enabled, smart TVs,and smart watches.

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