Reasons for Investing in Marketing Automation According to US B2B SMB Marketers, March 2016 (% of respondents) - eMarketer
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Reasons for Investing in Marketing Automation According to US B2B SMB Marketers, March 2016 (% of respondents)

Reasons for Investing in Marketing Automation According to US B2B SMB Marketers, March 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Salesfusion

  • Methodology:

    Data is from the May 2016 Salesfusion report titled "The SMB Marketing Automation Blue Book." 700 B2B SMB marketers primarily in the US were surveyed during April 2015-March 2016. All respondents came from companies with less than $100 million in revenues. Salesfusion is a marketing automation platform.

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