Real-Time Bidding (RTB) vs. Programmatic Direct Share of Mobile Programmatic Display Ad Spending in China, 2013-2018 (% of total) - eMarketer

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Real-Time Bidding (RTB) vs. Programmatic Direct Share of Mobile Programmatic Display Ad Spending in China, 2013-2018 (% of total)

Real-Time Bidding (RTB) vs. Programmatic Direct Share of Mobile Programmatic Display Ad Spending in China, 2013-2018 (% of total)

Chart Profile

  • Measurement:

    (% of total)

  • Data Covered:

  • Source:

    iResearch Consulting Group

  • Methodology:

    Data is from the July 2016 iResearch Consulting Group "2016 China Mobile Advertising Industry Research Report: Era of Programmatic Edition." Data in this report is based on company reports, interviews with industry experts and data generated from the iResearch statistical forecast model.

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