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iResearch Consulting Group
Data is from the July 2016 iResearch Consulting Group "2016 China Mobile Advertising Industry Research Report: Era of Programmatic Edition." Data in this report is based on company reports, interviews with industry experts and data generated from the iResearch statistical forecast model.
US Ad Spending by Major Agency Holding Companies, Jan 2017-Jan 2019 (% change vs. same period of prior year)
Traditional Media Ad Spending Growth in China, by Media, 2017 & 2018 (% change)
Mobile Ad Spending Share in Brazil, by Industry, 2018 (% of total)
Mobile Ad Spending Share in Argentina, by Industry, 2018 (% of total)
Mobile Ad Spending Share in Mexico, by Industry, 2018 (% of total)
Digital Video Advertising Best Practices 2019: Industry Experts Weigh in on Privacy, Context, Formats and Measurement
UK Digital Out-of-Home Advertising: How Digital Options Are Driving Innovation
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Funding for Programmatic OOH Campaigns Is Coming Out of Mobile Ad Budgets
Advertisers Spend More on Native, but Favor the Same Formats
Will Ad Measurement Challenges Stifle OTT Growth?