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(% reach in each group)
Data is from the June 2015 Facebook IQ study titled "Entertain a Cross-Platform Strategy: Facebook Drives Reach and Efficiency for Entertainment Campaigns" conducted by Nielsen. 15 US ad campaigns with an average target audience of 61.8 million had an average of 1.4 billion exposures via TV and 69 million impressions via Facebook desktop and mobile was collected during March 2015. Ad campaigns were console gaming, film and TV-related, and a variety of demographic targets were included, with an age range of 18-49 as the most common. "TV-only" refers to TV plans for the campaign.
Top 10 Social Media Apps in China, Ranked by Reach, Q1 2018 (% reach and % change vs. prior quarter*)
Top 10 Mobile App Categories in China, Ranked by Average Daily Time Spent, Dec 2017 (minutes)
Level of Concern About Select Facebook Privacy and Security Issues Among US Facebook Users, April 2018 (% of respondents)
US Internet Users Who Would Pay for an Ad-Free Version of Facebook, April 2018 (% of respondents)
US Facebook Users Who Are Very Concerned About Invasion of Privacy When Using Facebook, by Demographic, 2011 & 2018 (% of respondents in each group)
Facebook Advertising 2018: eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica
US Social Network Users: eMarketer's Estimates for 2018–2022
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Data Feed: April 19, 2018
Data Feed: April 18, 2018