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(% reach in each group)
Data is from the June 2015 Facebook IQ study titled "Entertain a Cross-Platform Strategy: Facebook Drives Reach and Efficiency for Entertainment Campaigns" conducted by Nielsen. 15 US ad campaigns with an average target audience of 61.8 million had an average of 1.4 billion exposures via TV and 69 million impressions via Facebook desktop and mobile was collected during March 2015. Ad campaigns were console gaming, film and TV-related, and a variety of demographic targets were included, with an age range of 18-49 as the most common. "TV-only" refers to TV plans for the campaign.
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