Plans & Pricing
Does My Company Subscribe?
(millions of € and % of total digital video net ad revenues)
IHS Markit | SpotX
Data is from the September 2015 IHS study titled "Video advertising in Europe: The Road to Programmatic Ubiquity" commissioned by SpotX (formerly SpotXchange). IHS conducted 35 interviews with agencies, advertisers, industry organizations, media owners, sales houses and technology intermediaries. The study revisited the same markets (France, Germany, Italy, Spain and the UK) from 2013 and added Austria, Belgium, Denmark, Finland, the Netherlands, Norway, Poland, Sweden and Switzerland. Interview data was combined with the proprietary IHS advertising market database across all media which includes media buyer and seller sentiment indices, market size and growth trends. Additional quantitative and qualitative inputs from validated third-party sources (e.g., volume of ads transacted through a programmatic platform, number of DSPs active in a market) were aggregated in the IHS econometric advertising forecasting models to produce an outlook to 2020.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos