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(millions of € and % of total digital video net ad revenues)
IHS Markit | SpotX
Data is from the September 2015 IHS study titled "Video advertising in Europe: The Road to Programmatic Ubiquity" commissioned by SpotX (formerly SpotXchange). IHS conducted 35 interviews with agencies, advertisers, industry organizations, media owners, sales houses and technology intermediaries. The study revisited the same markets (France, Germany, Italy, Spain and the UK) from 2013 and added Austria, Belgium, Denmark, Finland, the Netherlands, Norway, Poland, Sweden and Switzerland. Interview data was combined with the proprietary IHS advertising market database across all media which includes media buyer and seller sentiment indices, market size and growth trends. Additional quantitative and qualitative inputs from validated third-party sources (e.g., volume of ads transacted through a programmatic platform, number of DSPs active in a market) were aggregated in the IHS econometric advertising forecasting models to produce an outlook to 2020.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies