Plans & Pricing
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(millions of € and % of total digital video net ad revenues)
IHS Markit | SpotX
Data is from the September 2015 IHS study titled "Video advertising in Europe: The Road to Programmatic Ubiquity" commissioned by SpotX (formerly SpotXchange). IHS conducted 35 interviews with agencies, advertisers, industry organizations, media owners, sales houses and technology intermediaries. The study revisited the same markets (France, Germany, Italy, Spain and the UK) from 2013 and added Austria, Belgium, Denmark, Finland, the Netherlands, Norway, Poland, Sweden and Switzerland. Interview data was combined with the proprietary IHS advertising market database across all media which includes media buyer and seller sentiment indices, market size and growth trends. Additional quantitative and qualitative inputs from validated third-party sources (e.g., volume of ads transacted through a programmatic platform, number of DSPs active in a market) were aggregated in the IHS econometric advertising forecasting models to produce an outlook to 2020.
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