Plans & Pricing
Does My Company Subscribe?
(billions, % change and % of total digital display ad spending*)
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
When Do US Marketing and Sales Professionals Plan to Implement Technology into Their Marketing Strategies? (% of respondents, Jan 2019)
US Online and Mobile Display Ad Performance Metrics: Viewability Rate, by Purchase Method and Time, H2 2018 (among impressions analyzed by Integral Ad Science)
US Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
How Do US TV Advertisers and Marketers Feel About the Effectiveness of Digital vs. TV Ads? (% of respondents, Feb 2019)
US Display and Video Ad Performance Metrics: Fraud* Rate Among Ads Optimized Against Fraud, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
Digital Display Ad Pricing StatPack: Banner, Video, Mobile and Native CPMs, and Pricing Trends to Watch for 2019
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
In-House Analytics Platforms Help Data-Obsessed Agencies