Plans & Pricing
Does My Company Subscribe?
(% of respondents)
dataxu | World Federation of Advertisers
Data is from the February 2018 World Federation of Advertisers (WFA) and dataxu report titled "Future Of Programmatic Media." 32 clients representing 28 multinational companies in WFA's membership were surveyed during November-December 2017. The respondents' companies represented a total global ad spending of over $50 billion. dataxu is a marketer-aligned data and analytics technology company.
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
Percentage of Magazine Publishers Worldwide Overall Advertising Revenues From Native Advertising in 2017 vs. 2021* (% of respondents)
How Likely Are Magazine Publishers Worldwide to Use Native Advertising as an Advertising or Service Option? (% of respondents, Dec 2018)
Programmatic Advertising Beyond Display: Automation Moves to Audio, Out-of-Home and Television
Mobile Trends 2019: 10 Predictions for What Marketers Can Expect
Why Bring Programmatic to Traditional TV, OOH and Audio?
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Smaller Ad Players Gaining on BAT for Programmatic Share
Publishers Worry Programmatic Is Hurting Ad Prices