Programmatic Ad Tactics that Advertisers Worldwide Use vs. Plan to Prioritize, Dec 2017 (% of respondents) - eMarketer
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Programmatic Ad Tactics that Advertisers Worldwide Use vs. Plan to Prioritize, Dec 2017 (% of respondents)

Programmatic Ad Tactics that Advertisers Worldwide Use vs. Plan to Prioritize, Dec 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    dataxu | World Federation of Advertisers

  • Methodology:

    Data is from the February 2018 World Federation of Advertisers (WFA) and dataxu report titled "Future Of Programmatic Media." 32 clients representing 28 multinational companies in WFA's membership were surveyed during November-December 2017. The respondents' companies represented a total global ad spending of over $50 billion. dataxu is a marketer-aligned data and analytics technology company.

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