Programmatic Ad Spending in Germany, 2014-2017 (millions of €, % change and % of total digital display ad spending) - eMarketer
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Programmatic Ad Spending in Germany, 2014-2017 (millions of €, % change and % of total digital display ad spending)

Chart Profile

  • Measurement:

    (millions of €, % change and % of total digital display ad spending)

  • Data Covered:

  • Source:

    Bundesverband Digitale Wirtschaft (BVDW)

  • Methodology:

    Data is from the May 2017 Fokusgruppe Programmatic Advertising and Bundesverband Digitale Wirtschaft (BVDW) report titled "BVDW-Werbestatistik: Programmatic Advertising 2017/01." Data is based on display ad revenues transacted programmatically reported by sell-side platforms including AppNexus, Improve Digital, PubMatic, Rubicon Project and Yieldlab. Data was collected and reported via a neutral auditor and extrapolated to the entire market in Germany.

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