Schedule a Demo
Does My Company Subscribe?
(millions of €, % change and % of total digital display ad spending)
Bundesverband Digitale Wirtschaft (BVDW)
Data is from the May 2017 Fokusgruppe Programmatic Advertising and Bundesverband Digitale Wirtschaft (BVDW) report titled "BVDW-Werbestatistik: Programmatic Advertising 2017/01." Data is based on display ad revenues transacted programmatically reported by sell-side platforms including AppNexus, Improve Digital, PubMatic, Rubicon Project and Yieldlab. Data was collected and reported via a neutral auditor and extrapolated to the entire market in Germany.
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
Data-Driven Use Cases that Will Occupy Their Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
General Marketing Topics or Developments that Will Command the Most Attention in 2018 According to US Senior Marketing Professionals (% of respondents)
Actions Taken by Mobile Ad Executives Worldwide in Response to Concerns About the Amount of Mobile Ad Fraud, Oct 2017 (% of respondents)
Primary Method Used by US Digital Publishers to Sell Digital Media Inventory, Summer 2017 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Why Few Publishers Build Data Businesses
For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
People Believe Ads Are Becoming More Intrusive
Web Browsers Reject About Two-Thirds of Cookies