Plans & Pricing
Does My Company Subscribe?
(% of respondents)
Advertiser Perceptions | Interactive Advertising Bureau (IAB)
Data is from the May 2018 Interactive Advertising Bureau (IAB) report titled "Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capabilities" conducted by Advertiser Perceptions. 119 media decision-makers from US brands in various industries were surveyed online by Advertiser Perceptions during April 2018. Respondents were involved in making digital, mobile, print, radio and TV media decisions. Interviews with eight advertisers and consultants that oversee and manage programmatic media buying and selling capabilities were conducted by Gerard Broussard of Pre-Mediated Media, LLC during April-May 2018.
US Traditional vs. Digital Local Automotive Ad Spending, 2019 (billions)
What Marketing Channels Do Retail and CPG Marketers Worldwide Use/Plan* to Use? (% of respondents, Sep 2018)
Digital Video vs. TV Ad Reach Among US Consumers, by Age, Oct 2016-Dec 2018 (% reach in each group)
Native Share of US Digital Display Ad Spending, by Segment, 2016-2020 (% of display ad spending)
US Native Digital Video Ad Spending, 2017-2020 (billions)
Q1 2019 Digital Video Trends: US Video and TV Ad Spending Exceed Expectations
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Programmatic Can Shift Ad Dollars From the Duopoly Back to TV
Why Bring Programmatic to Traditional TV, OOH and Audio?
Advertisers Spend More on Native, but Favor the Same Formats
Hulu’s Price Cut Will Boost Ad Revenues