Programmatic Ad Functions for Which US Media Decision-Makers Would Consider Working with a Partner vs. In-House, April 2018 (% of respondents) - eMarketer
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Programmatic Ad Functions for Which US Media Decision-Makers Would Consider Working with a Partner vs. In-House, April 2018 (% of respondents)

Programmatic Ad Functions for Which US Media Decision-Makers Would Consider Working with a Partner vs. In-House, April 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Advertiser Perceptions | Interactive Advertising Bureau (IAB)

  • Methodology:

    Data is from the May 2018 Interactive Advertising Bureau (IAB) report titled "Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capabilities" conducted by Advertiser Perceptions. 119 media decision-makers from US brands in various industries were surveyed online by Advertiser Perceptions during April 2018. Respondents were involved in making digital, mobile, print, radio and TV media decisions. Interviews with eight advertisers and consultants that oversee and manage programmatic media buying and selling capabilities were conducted by Gerard Broussard of Pre-Mediated Media, LLC during April-May 2018.

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