Programmatic Ad Benchmarks Worldwide: Header Bidding Impression Share, Desktop vs. Mobile, Q1 2018 & Q1 2019 (% of total via PubMatic's platform and % change) - eMarketer

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Programmatic Ad Benchmarks Worldwide: Header Bidding Impression Share, Desktop vs. Mobile, Q1 2018 & Q1 2019 (% of total via PubMatic's platform and % change)

Programmatic Ad Benchmarks Worldwide: Header Bidding Impression Share, Desktop vs. Mobile, Q1 2018 & Q1 2019 (% of total via PubMatic's platform and % change)

Chart Profile

  • Measurement:

    (% of total via PubMatic's platform and % change)

  • Data Covered:

  • Source:

    PubMatic

  • Methodology:

    Data is from the May 2019 PubMatic "Q1 2019 Quarterly Mobile Index." Over 13 trillion advertiser bids on the global PubMatic platform were analyzed during Q1 2019. PubMatic is a digital programmatic ad technology platform.

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