Products Purchased from Foreign Sites According to Cross-Border Digital Buyers in China, by Category, Dec 2015 (% of respondents) - eMarketer
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Products Purchased from Foreign Sites According to Cross-Border Digital Buyers in China, by Category, Dec 2015 (% of respondents)

Products Purchased from Foreign Sites According to Cross-Border Digital Buyers in China, by Category, Dec 2015 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    China Internet Network Information Center (CNNIC)

  • Methodology:

    Data is from the June 2016 China Internet Network Information Center (CNNIC) "2015 China Online Shopping Market Report." Data in the report is established based on results from a telephone survey and an online survey. For the telephone survey, 60,000 consumers (evenly split between landline and mobile phone) ages 6+ living in 31 provinces across China were surveyed via computer-assisted telephone interviewing (CATI) in 2015. Survey samples are representative of the overall population. For the online survey portion, 3,000 internet users ages 6+ in China were surveyed via questionnaire posted on CNNIC's website and other sites during December 1-31, 2015. The study excludes Hong Kong and Macau.

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