Schedule a Demo
Does My Company Subscribe?
(% of respondents)
Bipe | Cetelem – Spain | Kantar TNS Sofres
Data is from the May 2016 Cetelem - Spain report titled "Consumo Europa 2016 - Mayores de 50, claves de un perfil de consumidor en evolución" in collaboration with Bipe and TNS Sofres. 10,673 internet users ages 18+ in Europe were surveyed online during November 2-December 4, 2015. Respondents were from Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Poland, Portugal, Romania, Slovakia, Spain and the UK. At least 800 respondents, including 275 ages 50-75, were surveyed in each country. Figures were weighted to represent the population ages 18+ in each country.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
Artificial Intelligence for Marketers: The Future Is Already Here
Attention and Engagement Metrics: Going Beyond the Impression
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
Melding Marketing and Ad Tech a Challenge for B2C Companies
Disagreement Persists Over Viewability Definition