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(% of respondents)
Bipe | Cetelem – Spain | Kantar TNS Sofres
Data is from the May 2016 Cetelem - Spain report titled "Consumo Europa 2016 - Mayores de 50, claves de un perfil de consumidor en evolución" in collaboration with Bipe and TNS Sofres. 10,673 internet users ages 18+ in Europe were surveyed online during November 2-December 4, 2015. Respondents were from Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Poland, Portugal, Romania, Slovakia, Spain and the UK. At least 800 respondents, including 275 ages 50-75, were surveyed in each country. Figures were weighted to represent the population ages 18+ in each country.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
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