Product/Service Categories in Which Teens/Young Adults Worldwide Spend Their Own Money vs. Influence Family Spending, Oct 2016 (% of respondents) - eMarketer
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Product/Service Categories in Which Teens/Young Adults Worldwide Spend Their Own Money vs. Influence Family Spending, Oct 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    IBM | National Retail Federation (NRF)

  • Methodology:

    Data is from the January 2017 National Retail Federation (NRF) and IBM report titled "Uniquely Generation Z: What brands should know about today's youngest consumers." 15,600 consumers ages 13-21 worldwide were surveyed during August-October 2016. Respondents were ages 13-15 (31%), 16-18 (34%) and 19-21 (35%). Respondents identified their gender as male (50%), female (49%) and prefer not to say (1%). Respondents were from Australia (n=1,200), Brazil (n=1,200), Canada (n=1,200), China (n=1,200), France (n=1,200), Germany (n=1,200), India (n=1,200), Japan (n=1,200), Mexico (n=1,200), the Middle East (n=1,200), South Africa (n=1,200), the UK (n=1,200) and the US (n=1,200).

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