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IBM | National Retail Federation (NRF)
Data is from the January 2017 National Retail Federation (NRF) and IBM report titled "Uniquely Generation Z: What brands should know about today's youngest consumers." 15,600 consumers ages 13-21 worldwide were surveyed during August-October 2016. Respondents were ages 13-15 (31%), 16-18 (34%) and 19-21 (35%). Respondents identified their gender as male (50%), female (49%) and prefer not to say (1%). Respondents were from Australia (n=1,200), Brazil (n=1,200), Canada (n=1,200), China (n=1,200), France (n=1,200), Germany (n=1,200), India (n=1,200), Japan (n=1,200), Mexico (n=1,200), the Middle East (n=1,200), South Africa (n=1,200), the UK (n=1,200) and the US (n=1,200).
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US Holiday Season Retail Sales Growth for Select Categories, In-Store vs. Ecommerce, 2016 & 2017 (% change vs. same period of prior year)
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Retail Ecommerce Sales in Canada, 2017-2021 (billions of C$ and % of total retail sales)
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