Product/Service Categories Purchased Digitally by Senior Internet Users in Europe, Dec 2015 (% of respondents)

Chart Profile

• Measurement:

  (% of respondents)

• Data Covered:

  • Retail & Ecommerce

• Source:

  Bipe | Cetelem – Spain | Kantar TNS Sofres

• Methodology:

  Data is from the May 2016 Cetelem - Spain report titled "Consumo Europa 2016 - Mayores de 50, claves de un perfil de consumidor en evolución" in collaboration with Bipe and TNS Sofres. 10,673 internet users ages 18+ in Europe were surveyed online during November 2-December 4, 2015. Respondents were from Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Poland, Portugal, Romania, Slovakia, Spain and the UK. At least 800 respondents, including 275 ages 50-75, were surveyed in each country. Figures were weighted to represent the population ages 18+ in each country.