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(% of respondents)
GPShopper | YouGov
Data is from the May 2018 GPShopper "Reality of Retail Personalization Report" conducted by YouGov. 1,123 US internet users ages 18+ were surveyed online during March 2-5, 2018. Respondents were female (51%) and male (49%). Respondents identified their ages as 18-34 (32%), 35-54 (31%) and 55+ (37%). Respondents identified their income as under $40,000 (37%), $40,000-$80,000 (28%), $80,000+ (19%) and prefer not to say (16%). GPShopper is a mobile commerce platform for retailers and brands
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