Plans & Pricing
Does My Company Subscribe?
(% of respondents)
dataxu | World Federation of Advertisers
Data is from the February 2018 World Federation of Advertisers (WFA) and dataxu report titled "Future Of Programmatic Media." 32 clients representing 28 multinational companies in WFA's membership were surveyed during November-December 2017. The respondents' companies represented a total global ad spending of over $50 billion. dataxu is a marketer-aligned data and analytics technology company.
What Are the Top Priorities vs. Challenging Barriers That Are Facing Companies Worldwide in Their Digital Marketing Strategy in 2019? (% of respondents)
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)
Factors Influencing How Companies Allocate Media Budgets According to Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents)
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)
US Video Ad Spending 2018: Updated Forecast Methodology and New Social Video Ad Revenue Estimates
US Programmatic Ad Spending Forecast Update 2018: Video Powers Significant Growth Through 2020
How Header Bidding Is Moving Into Apps
Programmatic In-Housing Is About Digital Transformation—Not Just Media Buying
First-Price Auctions Are Driving Up Ad Prices
Five Charts: Why Users Are Fed Up With Digital Ads