Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents) - eMarketer
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Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)

Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Centro | Forrester Consulting

  • Methodology:

    Data is from the June 2018 Forrester Consulting report titled "Digital Media Buying Converges" commissioned by Centro. 104 US digital media buying decision-makers in advertising and marketing agencies were surveyed in May 2018. Respondents identified their job title as C-level executive (40%), director (32%), manager (12%) and VP (16%) with digital media buying responsibility as final decision-maker (62%), influence decisions (5%) and part of a team deciding (34%) with an annual digital ad spending budget of $500,000-$1 million (5%), $1-$10 million (41%), $10-$50 million (22%), $50-$100 million (17%) and $100+ million (14%). Centro is a software and managed services company.

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