Primary Type of Metric Used to Quantify Customer Engagement Success According to Marketing Executives in North America*, Q4 2015 (% of respondents) - eMarketer

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Primary Type of Metric Used to Quantify Customer Engagement Success According to Marketing Executives in North America*, Q4 2015 (% of respondents)

Primary Type of Metric Used to Quantify Customer Engagement Success According to Marketing Executives in North America*, Q4 2015 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    CMO Council | Pegasystems

  • Methodology:

    Data is from the January 2016 CMO Council report titled "Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement" conducted in partnership with Pegasystems. More than 150 marketers from a variety of industries were surveyed during Q3 and Q4 2015. Respondents were from the US (75%), Canada (8%) and other (16%). Respondents identified their company's headquarters as in Asia (1%), Canada (7%), Europe (15%), India (3%), the Middle East (1%) and the US (74%). Respondents identified their companies as B2B (60%), B2C (13%) and a hybrid of B2B and B2C (27%). Respondents identified their company's revenues as $50 million or less (11%), between $51 million-$100 million (14%), $101 million-$250 million (3%), $251 million-$500 million (3%), $501 million-$750 million (2%), $751 million-$1 billion (12%), $1.1 billion-$5 billion (16%) and greater than $5 billion (40%). Respondents identified their title as CMO (22%), director of corporate/marketing insights (3%), director of digital (2%), director of insights (5%), director of marketing (14%), general manager of marketing (5%), head of marketing (8%), SVP/EVP of marketing (7%), VP of customer experience (1%), VP of digital marketing (1%), VP of marketing (8%), VP of marketing and sales (3%), VP of marketing operations (1%) and other (21%).

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