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Data is from the August 2017 InMobi "State of App Performance Marketing Survey - Europe 2017." App marketers worldwide were surveyed online during June-July 2017. Results shown here reflect respondents in Europe (n=103), which comprised 22% of the survey base. Respondents were offered a prize drawing and a copy of the results as incentive. InMobi is a mobile advertising network.
Channel that US Internet Users Are Most Likely to Use in Select Shopping Scenarios, Dec 2017 (% of respondents)
Smartphone Users and Penetration in Switzerland, 2017-2022 (millions, % change and % of population)
Smartphone Users and Penetration in Austria, 2017-2022 (millions, % change and % of population)
Technologies that US Digital Buyers Use or Plan to Use for Shopping, Nov 2017 (% of respondents)
Share of Average Time Spent per Day with Digital Media by UK Adults, by Device, 2013 & 2018 (% of total time spent per day)
Latin America Ad Spending Summary 2018: Mobile to Capture Over Half of the Digital Market
Retail Mcommerce in France and Germany: Consumers Gain Confidence as Retailers Improve Mobile Offerings
What Marketers Need to Know About 360 Video
Measurement to Take Center Stage at the NewFronts
Digital Ad Spending Falls Behind Consumer Usage in Switzerland
eMarketer: Mobile Ad Spending to Surpass TV in 2018