Primary Stage of Customer Journey in Which Marketing Automation Has the Biggest Effect According to US Advertising/Marketing Decision-Makers, Aug 2016 (% of respondents) - eMarketer
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Primary Stage of Customer Journey in Which Marketing Automation Has the Biggest Effect According to US Advertising/Marketing Decision-Makers, Aug 2016 (% of respondents)

Primary Stage of Customer Journey in Which Marketing Automation Has the Biggest Effect According to US Advertising/Marketing Decision-Makers, Aug 2016 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Autopilot | Cint

  • Methodology:

    Data is from the November 2016 Autopilot report titled "2016 State of Customer Journey Marketing: Where Marketers Are Investing, Winning, and Failing" conducted by Cint. 505 US marketing and advertising decision-makers ages 25+ from a variety of industries were surveyed online during August 2-11, 2016. Respondents identified their job level as C-level/owner (29%), consultant (7%), entry-level (5%), intermediate (10%), management (30%) and senior management (20%). Respondents identified the number of employees at their company as 1-249 (61%), 250-2,499 (32%) and 2,500+ employees (7%). Respondents identified their company's business focus as B2B (21%), B2C (31%) and B2B2C (48%). Autopilot provides visual marketing software for automating customer journeys. Cint is an insight exchange platform.

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