Primary Source Used by US* Marketing Leaders to Develop Their Content Strategy/Calendar, May 2017 (% of respondents) - eMarketer
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Primary Source Used by US* Marketing Leaders to Develop Their Content Strategy/Calendar, May 2017 (% of respondents)

Primary Source Used by US* Marketing Leaders to Develop Their Content Strategy/Calendar, May 2017 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    BrightEdge | SurveyMonkey

  • Methodology:

    Data is from the June 2017 BrightEdge report titled "The Future of Content Marketing" conducted by SurveyMonkey. 252 marketing leaders primarily from the US were surveyed online during April-May 2017. Respondents identified their company type as B2B (37.4%), B2C (36.6%), both B2B and B2C (24.0%) and other (2.0%). BrightEdge is an enterprise SEO and content performance marketing company.

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