Primary Reason that Digital Buyers in Select Nordic Countries Purchase Products Digitally*, Dec 2016 (% of respondents) - eMarketer
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Primary Reason that Digital Buyers in Select Nordic Countries Purchase Products Digitally*, Dec 2016 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Kantar Sifo | PostNord

  • Methodology:

    Data is from the March 2017 PostNord report titled "E-commerce in the Nordics 2017" conducted by Kantar Sifo. Results are based on 12 online surveys of 89,223 internet users ages 18-79 who were surveyed via Kantar Sifo's internet panel during February 2016-January 2017. Respondents were from Denmark (n=19,880), Finland (n=30,057), Norway (n=20,164) and Sweden (n=19,122). PostNord is a communications and logistics provider in the Nordic countries.

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