Primary Objective for Big Data/Unstructured/Predictive Analytics According to US* Marketing Professionals, July 2015 (% of respondents) - eMarketer
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Primary Objective for Big Data/Unstructured/Predictive Analytics According to US* Marketing Professionals, July 2015 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    VB Insight

  • Methodology:

    Data is from the August 2015 VB Insight report titled "The State of Marketing Analytics: Insights in the Age of the Customer." 1,030 marketing analytics professionals mostly from the US and from a variety of industries were surveyed during May-July 2015. Respondents identified their team/department as advertising (2%), analytics (13%), application development (3%), communications (4%), development operations (3%), IT (4%), marketing (47%), sales (15%) and other (9%). Respondents identified their company size as less than 25 employees (31%), between 26-50 employees (13%), between 51-250 employees (20%), between 251-500 employees (11%), between 501-1,000 employees (8%), between 1,001-5,000 employees (5%) and 5,000+ employees (12%).

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