Primary Motivation for Investing in Emerging Technologies According to UK and US Marketers, Feb 2018 (% of respondents) - eMarketer

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Primary Motivation for Investing in Emerging Technologies According to UK and US Marketers, Feb 2018 (% of respondents)

Primary Motivation for Investing in Emerging Technologies According to UK and US Marketers, Feb 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Bynder | OnBrand

  • Methodology:

    Data is from the March 2018 OnBrand and Bynder "The 2018 State of Branding Report." 504 UK and US marketing decision-makers from various industries were surveyed by Survata during January 30-February 12, 2018. Respondents identified their role as sharing decision-making responsibility (60%) and sole decision-maker (40%). Respondents identified the number of employees at their company as 500-999 (18%), 1,000-1,999 (23%), 2,000-10,000 (34%) and 10,000+ (25%). OnBrand is a branding magazine. Bynder is a digital asset management company.

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