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die medienanstalten | Hans Bredow Institut für Medienforschung an der Universität Hamburg | Reuters Institute for the Study of Journalism at the University of Oxford | YouGov | Zweites Deutsches Fernsehen (ZDF)
Data is from the June 2016 Reuters Institute for the Study of Journalism at the University of Oxford "Reuters Institute Digital News Survey — Ergebnisse für Deutschland" conducted by YouGov in collaboration with Hans Bredow Institut für Medienforschung an der Universität Hamburg, the Landesmedienanstalten and Zweites Deutsches Fernsehen (ZDF). 2,035 internet users ages 18+ in Germany were surveyed online during January-February 2016. The report is part of the Reuters Institute "Digital News Report 2016" for which 50,000 internet users in 26 countries were surveyed online by YouGov during January-February 2016. The data was weighted by age, gender and region to reflect the total population in each country. The sample is reflective of the population with access to the internet.
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
Factors that US Senior Marketers Consider When Selecting an Ad/Marketing Software Vendor, Oct 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
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