Primary Marketing Trend for Which Marketing Executives Worldwide* Feel Most Unprepared in 2018 (% of respondents) - eMarketer

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Primary Marketing Trend for Which Marketing Executives Worldwide* Feel Most Unprepared in 2018 (% of respondents)

Primary Marketing Trend for Which Marketing Executives Worldwide* Feel Most Unprepared in 2018 (% of respondents)

Chart Profile

  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    Conductor

  • Methodology:

    Data is from the December 2017 Conductor report titled "500 Marketing Executives Reveal Their 2018 Strategy." 500 marketing executives worldwide were surveyed in November 2017. 50% of the respondents were from the US. Respondents identified their company focus as B2B (29%), B2C (14%), both B2B and B2C (26%), agency (19%), nonprofit (6%), publisher (4%) and other (2%). Respondents identified their role as CMO (12%), director (52%), VP (20%) and other executive (16%) . Conductor is a web presence management and SEO company.

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