Primary Goal for Using Account-Based Marketing According to B2B Marketers in North America, 2016 & 2017 (% of respondents) - eMarketer
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Primary Goal for Using Account-Based Marketing According to B2B Marketers in North America, 2016 & 2017 (% of respondents)

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  • Measurement:

    (% of respondents)

  • Data Covered:

  • Source:

    #FlipMyFunnel | B2B News Network

  • Methodology:

    Data is from the May 2017 #FlipMyFunnel and B2B News Network "2017 State of Account-Based Marketing Survey." 288 B2B marketers mostly from North America were surveyed online between March 9-April 10, 2017. Respondents identified their job function as in marketing (73%), sales (22%) and customer success (5%). Respondents identified their role as director (33%), C-level (27%), manager (25%), coordinator (9%) and other (6%). #FlipMyFunnel is a community that caters to B2B marketing, sales and customer success professionals. The B2B News Network combines B2B journalism and B2B content marketing in order to create a lead business that is news-driven.

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