Plans & Pricing
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(% of respondents)
Data is from the May 2017 Adobe "India Advertising Report 2017: Adobe Digital Insights." 1,000 smartphone owners ages 18+ in Australia, India and South Korea and over 100 digital marketers in each country were surveyed during February 1-17, 2017. The digital marketers had influence over the purchase of digital advertising in their company and worked at ad agencies, brands, publishers or technology providers.
What Are the Top Challenges CMOs Worldwide Have with Data? (% of respondents, Sep 2018)
How Often Are CMOs Worldwide Marketing Decisions Based on Data-Driven Insights? (% of respondents, Sep 2018)
What AI Technologies Are CMOs Worldwide Leveraging to Accelerate Growth and Create Value for Their Company? (% of respondents, Sep 2018)
How Has the Advertising Media Mix Changed for Companies Worldwide with the Increased Connectivity of Their Audience? (% of respondents, Sep 2018)
Which of the Technologies Companies Worldwide Currently Invest in Will Have the Biggest ROI? (% of respondents, Sep 2018)
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
How GroupM Utilizes Supply Path Optimization
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Martech Is Eating Up CMOs' Budgets
Enterprise Software Acquisition Surges