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Data is from the May 2017 Adobe "India Advertising Report 2017: Adobe Digital Insights." 1,000 smartphone owners ages 18+ in Australia, India and South Korea and over 100 digital marketers in each country were surveyed during February 1-17, 2017. The digital marketers had influence over the purchase of digital advertising in their company and worked at ad agencies, brands, publishers or technology providers.
Branded Digital Content Benchmarks in Select Countries: Average Time Spent and CTR, by Device, Q3 2017 (among impressions analyzed by Polar)
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
Methods Used by Internet Users in Select Countries to Watch TV, April 2017 (% of respondents)
Australia: Internet User Metrics, 2017
Frequency with Which Internet Users in Select Countries Access the Internet, April 2017 (% of respondents)
Internet and Mobile Users in Asia-Pacific: eMarketer's Country-by-Country Forecast for 2017–2021
The Global Media Intelligence Report, 2017
As Times Internet Moves Beyond Media to Digital Services, What's Driving Revenues?
Marketing in India: A Mobile Market Demands New Methods of Measuring Success
Ad Blocking in Australia Actually Declined in Recent Months
Piracy Slowly Losing Steam with Internet Users in Australia