Methodology:
Data is from the August 2016 Squiz report titled "Digital Disruptors: are UK businesses fit enough to survive?" conducted by Morar Consulting. 202 UK senior business decision-makers were surveyed online in July 2016. Respondents identified their sector/industry as education (13%), energy/utilities (2%), financial services (11%), healthcare (11%), manufacturing (11%), media and publishing (14%), public sector (6%), technology (27%), travel and tourism (4%) and third-sector/nonprofit (1%). Squiz is a digital agency.